The Story

During the Rebrand Launch, I collaborated closely with the organization to introduce a brighter, more inviting brand that highlighted its core values. Anaya Scholars, founded by Monica Kachru and Rajeev Tipnis in honor of their late daughter, Anaya, is dedicated to mentoring low-income, first-generation college students. Originally known as the Anaya Tipnis Foundation, the organization was created to fulfill Anaya’s vision of supporting students who lack access to the opportunities she had, ensuring they receive the education they deserve.

To bring this new direction to life, I designed a series of marketing materials, including banners and paddle designs, that effectively communicated the organization’s renewed focus and commitment to helping students succeed in their academic journeys.

My goal is to create designs that are both versatile and timeless, ensuring they can be easily adapted for any future event. At the same time, I aim to make each design feel unique and special, tailored to the specific audience and occasion, while maintaining a bright and inviting aesthetic that can be celebrated across various settings.